15 Aug Children’s fashion inspired by times gone by
Danish brand Pierrot la Lune has released the second collection since launching in January 2014, and it is DIVINE. Designed by Emilie Ventujol, who learned to sew from her grandmother, the collection is a beautiful tribute to two designers that held a special place in her grandmother’s heart, ceramist Gertrud Vasegaard and weaver Lis Ahlmann. In this collection the fabric of a shirt carries the same life as in the ceramist´s vases while the ikat weaving in a tunic is a small tribute to Ahlmann´s play with ethnic references in the Nordic craftsmanship.
The tone of this collection is stunning, the colours of the prints and the floral patterns taking my breath away, which is also a nod to the hours Emilie spent at her grandmother’s home and fell in love with the colours and shapes she translates into children’s fashion today. About the creative process, Emilie says, “It was important for me to let the fabrics take the lead and allow the prints and textures of the fabric be a springboard for shaping the clothes.”
Not only are the colours and cut simply beautiful, but the main part of the Pierrot la Lune collection is produced in organic, GOTS-certified cotton and the knitwear is manufactured in Alpaca wool from the Bolivian highlands in South America. Knitted garments are handmade by Bolivian women who work under Fairtrade conditions and through this work, they are able to support their families and secure schooling for their children. It’s wonderful to know that children can be dressed stylishly and comfortably while helping other families.
This beautiful campaign was photographed by Danish fashion photographer Rasmus Mogensen and styled by Marie Graunbøl, creating this captivating imagery. I fell in love at first sight and if you do too, you’ll want to scoot straight over here to Pierrot la Lune.